According to eMarketer, 1.87 billion individuals across the globe will use a mobile device to watch digital video this year – an 11.9% increase from 2017.
The use of video content can have a larger impact and drive a 54% increase in brand awareness (Aberdeen Group). According to Forbes, 80% of users recall a video ad they viewed in the past 30 days.
Businesses/marketers who use video grow revenue 49% faster than non-video users (Aberdeen Group). Furthermore, Vidyard add that 70% of marketers claim video produces more conversions than any other content.
According to Cisco, by 2020 there will be almost a million minutes of video per second crossing the internet. Which will result in 82% of all consumer web traffic being video.
AudienceStore can help advertisers reach any audience across any screen and this includes audiences that interact with video. AudienceStore’s data teams have access to the world’s largest online publishers who deploy video advertising assets across their sites.
With more and more users consuming video content across multiple devices, it’s important to reach the right audiences across the most engaging channels. AudienceStore’s video offering enables advertisers to access premium in-app, opt-in mobile video inventory.
These results are based on a Luxury Travel Company whose main goal was to raise awareness of the brand with high end, wealthy audiences globally. AudienceStore are able to optimize towards the higher performing creatives to obtain both a strong CTR and completion rate.