Retargeting

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The customer visits your website.

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When they leave customer is shown your advert across our brand safe sites.

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The costumer takes the desired action – I.E purchases product.

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The customer returns to the site after exposure to the advert.

CUSTOMER CONVERTS

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Valueable Data

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Enhance your next campaign
ideas with data

Our Approach

 

STRATEGY 1
Basket Abandonment – Target customers who have placed items in their basket but not completed a purchase.

STRATEGY 2
Ultra-relevant creative – Serve customers ads showcasing the exact product(s) they’ve viewed on your website to maximise engagement.

STRATEGY 3
Recency Targeting – Upweight delivery to customers who had recently visited the site in order to maximise the relevance of the message and maximise ROI.

Our Aim

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Our aim was to drive valuable, high life-time value users to the website who would then register for an account. To achieve this, we would first identify previous purchasers and site visitors, then display relevant advertisement to encourage further ticket sales and account registration for first time buyers.

We utilize all data variables using our DSP which enables bespoke customer segmentation around things such as, customer basket value, onsite activity, (ticket price, conductor, composer, cast member etc).

The Results

These results are based on the UK’s leading Health Care company whose goal was to increase online sales and increasing the market share while maintaining a low cost per acquisition.

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