Out Of Home Syncing
Syncing OOH media planning with a mobile campaign to reach users in areas without OOH posters:
Targeting & Measurement Strategies
Automated OOH media planning
Audience Store’s geo-Location platforms allows you to build automated OOH media planning, powered by our unique geo-spatial and geo-targeted contextual mapping technologies.
Automated OOH audience planning
These platforms allow you to build automated audience planning, powered by contextual (Location) data and also users (MAID’s) data, meaning location targeting in real time via Pre-bid DSP API’s & historical audiences (geo-behavioural data). The analysis of which audience passes in front of a specific posters locations can be split by time period (morning, afternoon, evening).
OOH Mobile Retargeting
Retargeting users who have been exposed to an (OOH) poster via client CRM data IE: (providing us Lat/longs & or Postcodes of their chosen regions/area & or OOH poster campaign locations. Once a User passes by the locations we trigger the mobile ads).
Measuring the uplift of place visit rates after a OOH campaign
Automating media planning, selecting OOH locations based on geographic data:
We onboard data points such as posters, physical store location, landmarks, buildings, transport hubs and more.
We than analyze the contextual environment of each area/region and build a highly targeted audience.
We then deliver relevant ads to users in each area/region with a audio/visual/display message.