Native advertising stems from putting yourself in the consumer’s shoes and looking for a way to create advertising that connects with the consumer, offering them relevant information, in a non-intrusive way.
Also known as advertorial content, these formats integrate with editorial of and if carried out correctly, in exchange, the advertisers gain their trust and their interest.
AudienceStore utilises native advertising formats by combing sophisticated advertising technologies and data to reach audiences for multiple campaigns. This activity can vary from educational campaigns, to prospecting and re-targeting consumers that have shown interest in relevant content or products.
