According TO IAB & PWC’s annual digital ad spend study, advertisers spent a total of £6.9bn in 2018 on smartphone ads and this trend is not expected to slow down. This is an increase of 1.65bn year-on-year, translating to a 31.1% increase from the previous year.
AudienceStore is at the forefront of advanced mobile targeting. Whether our clients have campaign message across dynamic video ads or in personalised display activity, our mobile specialists have all the data driven marketing tools ready and available to enable our clients to make the most of this growing and prominent audience.
