Listening Is Mainstream
Average 4hrs of listening each week.
Average 4hrs spent reading newspapers.
Average 3hrs of watching TV online each week.
The rise of popular digital audio streaming services such as Spotify, Deezer and Apple Music means more and more people are using audio as means to consume content and media through digital devices. Audience Store has the ability to help advertisers to reach their target customers across the worlds largest digital audio and streaming services.
AudienceStore has access to some of the world’s largest Audio publishers and our aim is to help advertisers to not only reach this audience but to help them understand the effectiveness of cross channel data driven marketing using Programmatic Audio activation. We have the ability to serve audio ads to target audiences during relevant playlists, in key geographical regions and across multiple digital radio stations and podcasts.
These results are based on a West End hit musical whose goal was to utilize Spotify to raise awareness for an upcoming production. They were able to reach key segments of their target audience of those interested in the theatre and specific genres of music.