AudienceStore accredited by Internet Advertising Bureau
AudienceStore, an agnostic programmatic advertising agency based in Soho, London, has become accredited by the Internet Advertising Bureau, whose goal it is to build a sustainable future for digital advertising – reducing ad fraud, improving the digital advertising experience and increasing brand safety.
The IAB UK is the trade association for digital advertising. With over 1,200 members from advertisers to agencies, media owners and tech/data solution providers. The organisation defines itself as a one stop shop for useful resources on hot topics in digital advertising and marketing.
Danny Haynes, Operations Director at AudienceStore, added, “This is a big step for AudienceStore and furthers our credentials in the digital advertising industry. By becoming a partner, we are showcasing our commitment to the IAB values of reducing fraud, improving the ad experience and increasing brand safety.”
AudienceStore has worked with brands ranging from retail to leisure and manufacturing, including the Royal Opera House and Vitabiotics. The company also works with a range of agencies and blue-chip clients to build bespoke campaigns which utilise cross channel, data-driven digital marketing and programmatic advertising.