Audience Store team up with Ogury and win prestigious global advertising award for MG Motor UK campaign
Programmatic media specialists, Audience Store, have won ‘Best Mobile Campaign’ at the prestigious Global advertising awards, The Wires 2019, for its campaign with MG Motors UK in partnership with Ogury, the creator of the first advertising engine driven by user choice.
Hosted by British actor and television presenter, Reggie Yates, The Wires Awards 2019, from ExchangeWire, recognise the very best of ad tech and martech across all aspects of media sales and media buying, globally.
The campaign, titled, “MG is back” was created in partnership with Ogury, a mobile advertising technology company and focused on creating a campaign strategy that would support MG’s new contemporary direction. The car manufacturer needed to build brand awareness for its multiple new models amongst a fresh, fast-paced audience; one with which it was not traditionally associated.
MG Motor UK launched the first of its new generation of cars in 2011, paving the way for an evolution of models specifically designed to meet the varied needs of customers with busy, modern lives.
Judges of the awards included Neil Bowman, Vice President of Advertising Technology at BBC Global News and Global Head of Programmatic at the Financial Times, Jessica Barrett.
Danny Haynes, Operations Director at Audience Store commented, “The team are ecstatic to have won a global award for their work on this project, and rightly so. I’m hugely proud of all of them as this wouldn’t have been possible without their hard work.
“Audience Store and Ogury were able to not only reach and attract the most relevant new audience groups, but also keep them actively engaged and aware of MG’s updated brand. Thank you to our partners Ogury for the support with this campaign, MG for trusting us to complete it and The Wires for a great evening.”
The runner up for the Best Mobile Campaign was the Adcolony and Toyota campaign, Team up to Drive Greater Vehicle Awareness.
Raphael Rodier, Chief Revenue Officer International at Ogury, added, “With the average person spending at least five hours per day on their mobile device, MG wanted to speak to the digital savvy nature of this core audience with an innovative mobile campaign. Getting into the pockets of these young, potential car buyers with innovative and memorable campaign creatives would help heighten their brand recognition in a saturated marketplace.
“We’re delighted the results of this work have been recognised in partnership with Audience Store by such a prestigious awards ceremony, bringing together the leaders in ad tech.”
Ben Beishon, tmwi, Danny Haynes, Audience Store, Luke Reington, Ogury, Sophie Podd, Ogury.